No means much more than No when selling – PODCAST

How to overcome the fear of rejection and keep the sale alive

Farmers (really, all customers) shop harder during tough times.  This week, I want to also remind salespeople that in tough times, producers will reduce all expenses with their vendors.  You are going to experience more “No” responses in your closing questions than you did previously.

That fear of rejection (no) is still one of the strongest emotions that salespeople have.  So fearful, many salespeople will find any excuse not to cold call or prospect.  Just the act of turning the steering wheel and driving down the farmer’s driveway seems impossible. 

7 of the most common No’s:

Listen in as we uncover some ways to overcome these objections