Marketing and Sales - Reaching Rural America with your Message Join me today as I interview Cliff Callis from Callis Marketing Cliff spent the last 34 years running Callis, a full service marketing and advertising agency. In today's discussion, we talk about how marketing and sales work together and his approach at reaching rural America. Podcast Highlights: 00:37 - The importance of research in your marketing efforts 4:00 - Focusing on Rural America 5:05 - The toughest struggles for a company marketing program: Research, Planning, Budgeting 8:05 - ROI of Marketing and Budgeting: the importance of the discovery phase 10:35 - Overcome the need to be everywhere and do everything in marketing: Prioritize and Measure 12:45 - Making sense of all the digital platforms in advertising 18:40 - Working with a customer to become the #1 brand in their market 21:50 - Connecting the marketing and sales team towards a common goal 24:38 - Content marketing- It works 26:40 - The Cornerstone Content Method they use 28:30 - Adjustments and changes to marketing since the pandemic For further information on the Callis Marketing Agency or to contact Cliff: Web Site: Callis _______________________________________________________________________________________ Watch this new video on Customized Sales Training for the Ag Sales Team Customized for Your Team _______________________________________________________________________________________ Register in advance for this webinar: Go from being a Good Salesperson to a Trusted Advisor This virtual training course takes you through the process of becoming that trusted advisor to your customers. Establishing yourself as the Go-To Salesperson to buy from. Learn how to build your brand in the market to reduce objections. “I bring everything I have to this course to show you a clear path on how to overcome the most common problems salespeople have in agribusiness. Along with my 30 years of selling and leading sales people, I pull from thousands who have gone through my training programs in the last five years.” Click on the links above to watch the free webinar and enroll in the course to go from a good salesperson to a trusted advisor _______________________________________________________________________________________ If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links on this page As a final request, take a look at the newest book on the market written specifically for you! A Season for Sales: Your Guide to Ag Sales Success The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!
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